Blue Mackerel is a sustainably-caught fish from the pristine blue waters of New Zealand, rich in Omega 3 and 6 fatty acids. Ziwi Lamb is sourced only from local New Zealand farms, ensuring the animals are free-ranging, grass-fed and finished. For the perfect finishing touch, we add kelp as a natural vitamin and mineral source, and New Zealand green mussel for natural glucosamine and chondroitin.
At the heart of what we do is our hands-on, artisanal approach to air-drying, a modern and refined twist on the centuries-old technique of naturally preserving meats. This slow, gentle, twin-stage process eliminates pathogenic bacteria, such as salmonella and listeria, while protecting the nutrients in our ingredients.
As obligate carnivores, cats require diets rich in animal-based protein and low in carbohydrates. Our air-dried recipes are 96% meat, organs and bone, including 3% green mussel for natural glucosamine and chondroitin, and 7% species-specific tripe for added palatability and digestive benefits.
All Ziwi recipes are high in natural protein and kilocalories, packing more power than raw food and kibble, so you feed smaller quantities per day! Not only do you feed less, you can feel good about not including grains, potatoes, corn, wheat, soy, sugars and glycerins in your cat’s diet. Our ingredient list is shorter than most, but we don’t think you’ll miss a thing. Take a look and compare it to our competitors. You’ll notice a real difference and we are sure your cat will too.
Ingredients: Mackerel, Lamb, Lamb Heart, Lamb Tripe, Lamb Liver, Lamb Lung, New Zealand Green Mussel, Lamb Kidney, Lamb Bone, Lecithin, Inulin from Chicory, Dried Kelp, Minerals (Dipotassium Phosphate, Magnesium Sulfate, Zinc Amino Acid Complex, Copper Amino Acid Complex, Iron Amino Acid Complex, Manganese Amino Acid Complex, Sodium Selenite), Salt, Preservative (Citric Acid, Mixed Tocopherols), Vitamins (Choline Chloride, Thiamine Mononitrate, Pyridoxine Hydrochloride, Folic Acid, Vitamin D3 Supplement), DL-Methionine, Taurine